Instantly Rich set for debut on Polsat.
Zed´s multiplatform show has been a big success in Spain (Antena 3), Argentina (Telefé) and Colombia (RCN). Now it's going to Eastern Europe for the first time.
The show combines TV, web, and mobile platforms to build a buzz around the competition and its contestants.
In it, TV crews knock on the doors of finalists, who are previously unaware they have been selected. The audience then decides who becomes “Instantly Rich” and who gets nothing.
The audience use SMS to affect the on-screen action and get a chance to win prizes.
Instantly Rich has been one of Zed's biggest and boldest successes as the firm has attempted to branch into new areas beyond mobile personalisation.
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It was originally launched as “Rico al Instante” in January 2009 on Spain´s Antena 3 TV, where it became one of the network´s most profitable shows.
Zed says the show will shortly launch in new European markets starting with Portugal and in LatAm, Russia and Asia.
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