Zed's content platform goes live in North America

Master Service Content Provider Platform to target brands and operators.

Zed has 30 global deployments of the platform live, giving partners the ability to offer entertainment storefronts and CRM-driven marketing activities across mobile, web and social media.

Functionalities include:

•    Multi-content types including music, videos, games, and rich-media apps
•    Cross-platform Web, mobile Web, HTML5, and native applications
•    CRM, user segmentation, and social media integration
•    Full range of business models including a-la-carte, subscription, discount prices, bundling, freemium and ad-based
•    Real-time business reporting and analytics
•    Advertising management
•    Customer care support

Greg Levy, director of product management at Zed, said:  “With mobile technology standards rapidly evolving, the challenge is delivering solutions that will provide mobile operators and media brands support for their extremely large and assorted base of customers.

"Our MSCP enables our partners to readily monetise their content delivered via mobile.”