Spanish mobile content giant will offer 'one stop shop' games and video portal solution to operators.
Zed has confirmed its acquisition of UK-based Player X for an undisclosed sum, following several days of speculation.
The Spanish company says the deal strengthens its position as a ‘one stop shop’ mobile content production and portal management provider for mobile operators, particularly in the areas of games and video.
Last year Player X restructured into two seperate divisions - Studio X for mobile content production and Player X Distribution.
The former is responsible for bringing brands such as Knight Rider and Miami Vice to mobile, while the latter has inked several major deals, including one to manage O2 UK's mobile games portal.
This year Zed has extended its tendrils into TV production and the Indian Mobile VAS market as its continues an aggressive expansion strategy.
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Javier Pérez Dolset, founder and CEO of Zed Group, said: “This acquisition signals a very important milestone within our business strategy as Zed is committed to consolidating its position as developer, publisher and aggregator of multiplatform content.
“Working with Player X, one of the key players in the mobile content industry, we are able to help consumer brands and carriers to create and deliver the best premium content. This acquisition reinforces our strategy to continue our expansion into storefront and portal management for carriers across the world."
Player X CEO Tony Pearce said: “Joining the Zed Group is a fantastic opportunity to be part of the Zed vision to lead the digital entertainment market. Player X will to continue to distribute premium content and deliver services for carriers and content partners as well as drive the games portal management business together with Zed."
