Zed has made a big move into the Flash space with the acquisition of Mobitween.The Spanish D2C giant’s swoop for the French developer and publisher of Flash-based content brings with it more than 100 in-house titles.
Mobitween also has direct distribution agreements with operators in Europe and the US, including Verizon Wireless and Orange.
It's Zed's first sugnificant bit of M&A activity since it secured a 92.5 million euro credit line last month to aid its expansion strategy.
“This acquisition signals a very important milestone within our worldwide games strategy,” said Javier Pérez Dolset, CEO of Zed Group. “As Mobitween has emerged as one of the most forward-thinking publishers of products based on Flash technology, we can now offer our worldwide partners and customers a powerful foundation to provide innovative entertainment and the best solution to build games portals where the consumer will enjoy the most attractive casual games.”
Mobitween builds Flash Lite mobile gaming portals that enable players to play, rate, share and post hi-scores through a customisable mobile client.
Flash is still a relatively small part of the mobile games space, but it is arousing interest as the market explores more casual concepts.
Unlike say, Java, it also requires minimal porting between devices. More than 500 million Flash Lite-enabled devices have shipped worldwide to date.