Mobile content and billing specialists unite to exploit "$4 billion" local VAS market.
Zed and Tanla Solutions have established a joint venture in the form of a limited liability company that will focus on the development of value-added mobile products and services in India.
Specifically, the partners say distinct direct to consumer business opportunities are yet to be exploited in India, including mobile internet services, mobile entertainment, mobile advertising and interactive TV.
They cite research from the Telecom Regulatory Authority of India that the local MVAS market will to grow to US$4 billion by 2010. The country currently has 375 million mobile users.
Javier Pérez Dolset, President and CEO of Zed Worldwide, said: “Joining with a specialist in mobile applications, and technological leader such as Tanla, is great news and absolutely consistent with our expansion strategy”.
Uday Reddy, CMD of Tanla Solutions, added: "We feel privileged and motivated to have joined forces with a global leader such as Zed, which has merged as distinct leader in global mobile VAS space."
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