UK app developer SKAN - Private Label, an augmented reality engine for iPhone.
SKAN gives brands a fast, flexible and affordable route into the Augmented Reality app market. It combines AR engine with a content management system and can be customised for each brand, with modular options such as location-tagging and image recognition available.
Richard Skaife, CEO at Yuza Mobile, said, "With the SKAN - Private Label service so many possibilities for so many diverse brands are opened up.
"Take festivals for example: you’ve got the tickets, so you download the app and head to the gig. With AR you take a look through your iPhone to find the best place to park, locate the stages you want to visit, see what time each act is performing, find the nearest cash machine and check virtual message boards."
Yuza Mobile is due to name its first clients for SKAN later in January. They will include a global luxury hotel brand, UK and European festivals, shopping destinations, a guide book series and a Ibiza dance music brand.
It's also set to unveil SkanAR, its own Augmented Reality browser, in Spring 2010.
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