Your newest app store platform provider? SurfKitchen

The SurfKitchen White Label App Store gives operators a self-build kit for Android, Blackberry RIM, Symbian and Windows Phone 7 apps.

The platform builds on the basic technology that just-acquired Surfkitchen has evolved over the years to tackle discoverability, usability and fulfillment challenges associated with traditional VAS delivery.

It's been used by Orange Group, Telstra and others.

Now, inevitably, the platform has been re-engineered to run apps stores. As such it delivers a storefront, pre-integrated app catalogue, app launcher and mobile server.

In so doing it reduces time to market and minimises the risk involved in building the required IT infrastructure and developer relations.

Michel Quazza, chief executive officer, SurfKitchen, said: “Faced with increasing competition from OEM applications stores, operators need to be able to streamline this process and by delivering a complete end-to-end mobile application store as a managed service offering, we are able to leverage our vast experience to dramatically simplify it.