'Blind' ad marketplace Ubiyoo marks firm's entry into AdMob territory.
It's comprised of premium blind network Ubiyoo Connect and blind network Ubiyoo World. YOC says it's already received more than one billion ad requests from publishers in Europe, North and South America, Australia, Asia and South Africa.
Ubiyoo Marketplace gives advertisers the opportunity to place ads on the mobile internet on the basis of a CPC or CPM price model that can be determined individually.
Publishers can target their adverts by country, mobile network, handset type, time of day or theme of mobile webpage, such as news, sports or social networking site.
“YOC’s heritage in our open premium network and the long-standing relationships we have developed with leading publishers across Europe stands us in good stead to launch a premium blind network,” said Dirk Kraus, CEO of YOC AG.
“Unlike other ad networks who have launched blind networks first, we are coming at this from a different angle and are enabling brands and publishers to harness the inventory available in the best possible way.”
Germany-based YOC Group is active in mobile advertising, marketing and internet services. Clients include Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods and Bacardi Global Brands.
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