Becomes exclusive partner for iPhone apps
YOC has secured deals to become the exclusive UK iPhone app ad partner for Eurosport and The Racing Post.
The Eurosport app, which has been downloaded 2.3 million times, offers content covering football, tennis, cricket, Formula 1 and golf, which YOC says will enable advertisers to target specific demographic groups.
Betting newspaper The Racing Post, meanwhile, offers advertisers access to 60,000 monthly unique users.
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