It's going on a long advertising journey with iPhone strangers.
The deal is another significant win for German-owned mobile marketing agency YOC, which has been expanding fast in the last year.
The ELLEuk Horoscopes iPhone app will give readers free access to the mag's daily, monthly and yearly astrological updates from resident astrologers, The Saturn Sisters.
God help us all.
YOC will deliver ads to the app from UK and European based advertisers. It's the firm's second partnership with Elle publisher Hachette Filipacchi after working on the mobile site for website Digital Spy in 2009.
YOC says its media network is now receiving more than 600 million monthly page impressions and reaching over 35 million unique mobile users.
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Christian Louca, MD of YOC UK, said: “The ELLE Horoscopes iPhone app is a unique offering in the UK market as it enables advertisers to reach an almost entirely female audience. This is unusual as, traditionally, the female audience is harder to reach in mobile.”
