French operator launches Hands-On's user-gen video service.
Yatta-Video is a user-gen ‘vending’ service that encourages users to make and upload videos, for which they receive a share of revenues.Service elements include a director ‘hall of fame’, alerts when a clip enters the top ten, search, user ratings and more.
Each video download costs between 50 euro cents and one euro to download, depending on the category and content type. The person submitting the video earns 10 per cent of the download price. Once they hit 15 euros in earnings then Yatta Video sends a payment via Paypal.
Hands-On has big targets for the service, which will roll out across other EMEA operators during the rest of 2007. The publisher is planning to support user-generated wallpapers and ringtones in phase two of the roll-out.
The name Yatta is a translation of the Japanese phrase ‘I did it!’.
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Hands-On has built a formidable back-end behind the product, which ensures robust moderation, billing, DRM and delivery capabilities.
