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Yankee Group doubles US mobile apps revenue forecasts

Stuart Dredge
Yankee Group doubles US mobile apps revenue forecasts

Reckons they'll generate $11 billion in 2014.

It seems there's even more gold in them thar smartphone hills than we thought.

Yankee Group is predicting that mobile apps will generate $11 billion of revenues in the US alone in 2014 - nearly doubling its previous estimates.

We can't find an exact figure for that previous prediction, but in September last year, the analyst forecasted $4.2 billion of revenues from US apps in 2013.

Anyway, Yankee Group has also revised its estimates for US mobile apps revenue this year from $537 million to $1.6 billion.

Other findings: its new report claims that nearly a third of all apps downloaded today are paid, compared to 18% a year ago. The average price has also increased from $1.99 to $2.85 in that time period.

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It suggests that iPhone users in the US download 60 apps a year, three times the average for all mobile users.

As a whole, AT&T customers download 27 apps a year, while T-Mobile users download 18. Meanwhile, Verizon has the best paid-to-free apps ratio, with two thirds of its app downloads being paid for.

"Apple's innovative one-click technology and AT&T's exclusive deal for the iPhone put them ahead for now," says Yankee Group director Carl Howe.

"But strong results from T-Mobile suggest that Android will be the next breakout smartphone app platform."

Tags: yankee group