Yahoo has begun a trial with 4Info to put ads into its text-based updates and alerts.
The search giant will use 4Info technology to publish news updates, horoscopes, sports scores and weather forecasts via text messages that also contain a small adYahoo will sell the ads alone or as part of a online/mobile ad package. Alternatively 4Info will sell the ads through its own ad network.
San Mateo-based startup 4Info has struck similar deals with big media companies such as NBC Universal and newspaper company Gannet, which owns a stake in the company. Its ads typically embed a phone number to the text message.
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