It's a 'digital newsstand' that wraps up partner content and delivers it to tablets.
Yahoo! says this a platform not a product and is designed to 're-imagine' its sports, news, finance, Flickr, omg celeb news! and Yahoo! Contributor content.
Really, this is just a nice re-packaging job. But there's nothing wrong with that. In a world of free and abundant content there's an argument for personalised bundles with a pleasing user interface.
Thus, a user visits the Livestand homepage, signs in and gets access to rich magazine style material - firstly from Yahoo! but eventually from its publisher partners.
Yahoo! will share ad and subs revenue, although it will be a while before subs are available.
So, yes, this is something along the lines of the Daily or Flipboard, but Yahoo! thinks the platform, based on open HTML5 standards, will be easier and more affordable for publishers. It demonstrated the tech with a Nike 'magazine'.
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“We see tablets a catalyst that will allow ad dollars to shift from TV and print to interactive,” said Yahoo’s chief product officer Blake Irving.
“The tablet is something you can lean back on a couch with, and curl up with. So brands can finally match the intimacy that they had with magazines.”
Livestand should be available for iPad and Android tablet apps in the first half of 2011, and as a scalable platform for publishers and advertisers.
Mobile and browser experiences will follow.
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