LBS ad space keeps on heating up.
Cirius’s flagship platform AdLocal serves ads that factor in the physical location of users via GPS, Cell-IDs, map coordinates and other data.
The deal keeps up the M&A momentum around the mobile ad and localisation space. Terms were undisclosed.
Cirius will now close its US office and move its HQ to Japan.
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IMR Executive
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Propel London
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Propel London
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Updated: 27th May 2012
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