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Yahoo! inks Telefonica/O2 deal

Yahoo! inks Telefonica/O2 deal

Web giant's oneSearch, Flickr and email services on-portal in 15 countries.

The deal encompasses UK, Ireland and Latin America and includes a revenue share from advertising generated by the services.

The agreement is the latest in a long line of deals that has seen the internet search giants like Yahoo and Google align themselves with mobile operators.

In fact, only last week Telefonica announced JumpTap would be providing 'white label' search and advertising to Telefonica's movistar emoción portal in Spain.

Marco Boerries, EVP at Yahoo’s Connected Life Division, said: "Yahoo’s new partnership with Telefonica furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone. Together we can grow usage of mobile Internet services and create new revenue streams through mobile advertising."

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