'I think Electronic Arts really screwed the industry at Christmas time, and it's unfortunate...'
Ray Sharma, founder of Canadian mobile developer XMG Studio, had some stern words of criticism for EA Mobile and Apple at the Mobile Games Forum in London today.
""I think Electronic Arts really screwed the industry at Christmas time, and it's unfortunate, because of what Apple did to support them," said the former investment banker, speaking on a VC and research panel (pictured).
"They basically saturated the whole iOS community, they got 160 million units out there, and as a developer you had to sit there and watch Electronic Arts saturate the whole app economy. It's bullshit! I don't know how they want developers and the app economy to respond, but for us, it's been an increased migration to the freemium model."
Sharma estimated that XMG Studio lost 15-20% of its December revenues due to EA's promotion, which dropped the price of most of its iPhone games to 99 cents. However, he had a warning for the publisher.
"You may have won in the battle in the short term in terms of owning this Christmas 2010, but in the long term I'll be very interested to see how EA competes against indies in the freemium space, given their cost structure."