Dublin-based company powering recommendations for Orange, ads for Voda.
Xiam is providing its My Personal Offers System (MPOS) platform to Orange UK, which is using the technology to give Orange World portal users real-time content recommendations.For example, a football fan can expect to be offered ‘FIFA 2007’ game and a ‘Chelsea FC’ wallpaper based on the club they follow, then be presented with 'more subtle, unexpected recommendations based on usage patterns identified by MPOS'.
Xiam has also inked a deal to manage Vodafone Ireland's mobile advertising offering. The company will use MPOS to service ads on the Vodafone's new Mobile Internet portal and provide reporting and campaign management to advertisers.
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