Console's latest content deals signed with popular music and social networking sites.
Microsoft has announced new deals with mobile-oriented blogging service Twitter, online music station Last.fm and social networking site Facebook – the latest in a major week of content partnerships that has also seen it team up with TV service Sky.
It's more evidence of how the video games industry is changing to attract more users beyond its core audience.
The new social networking elements will be accompanied by in-game integration, with the demonstration showing content from Tiger Woods being uploaded to Facebook.
For in-depth coverage of this week's E3 Expo, head over to ME sister site MCV.
Advertisement
