Free app will activate during Monday Night Raw and PPVs to push polls and additional content.
Over the last year, WWE has been pushing connectivity and social media on it's programming harder than almost any other TV show.
It pushes unique hash tags on every televised live show, conducts Twitter polls, ensures everyone on the roster is active on Twitter, has an enormous Facebook following, utilises a YouTube channel and even pushes people towards Shazam whenever a wrestler's entrance music plays.
Furthermore, the company recently invested heavily in video message startup Tout, which it promotes regularly on its website and all TV programming, playing 15 second Touts by fans and talent alike.
Now, WWE has launched an official flagship app for iOS and Android, in the hope that viewers will interact virtually during programming. While WWE has dipped its tow in the app world in the past (mini games, event-specific apps), it has never had a flagship service, but now that's changed.
The official WWE app will provide exclusive video, news and other content, as well as pull in the social media streams for every WWE performer.
Users will also be able to buy merchandise and tickets to local events through the app, as well as connect with other fans.
The really interesting element of this app reveals itself on Monday nights and pay-per-view broadcasts, when it will activate and deliver content in the form of news, backstage segments and live polls.
Jason Hoch, SVP Digital Operations, WWE, said: “Our fans have proven they want to consume WWE content day and night and now, through our new mobile app, they can stay completely connected to the action wherever they are.”