The Wonderbra Decoder shows what fully-clothed models are wearing underneath.
The Wonderbra Decoder is part of the underwear brand's new marketing campaign and involves scanning a QR code and downloading an app to 'decode the underwear secrets of model Adriana Cernanova'.
Print adverts of a clothed Adriana will tomorrow (Tuesday, 2nd October) and consumers will be asked to download the new app by a QR code on the advert.
The app then allows users to scan the clothed image of Adriana (pictured below) to reveal her in her underwear. A gallery of Wonderbra images will showcase the range, and users will be pushed to share the app on social media sites.
The campaign will run throughout October and November and is timed for the run up to the Christmas party season.
Martina Alexander, marketing manager for Wonderbra said: 'We are showing Adriana in her clothes, including simple jeans and t-shirt, and through our new and unique App consumers can reveal the Wonderbra behind the look. It’s really female friendly and links to the outfit which was important to us.
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