Former Tanla exec Anuj Khanna opens agency to advise on mobile services deployment.
Khanna believes the demand for apps, mobile broadband, m-commerce and advertising is bringing mainstream brands into mobile – but that many are hindered by poor user metrics, segmentation, development skills and marketing expertise.
Over the last 12 years Khanna has worked with over 100 operators across 30 countries, so he has broad experience and a fat contacts book.
Khanna said: “We aim to expedite the deployment of mobile services by bringing together cohesive solutions for our customers, and adding key competencies from the entire spectrum of the telecommunications, internet and IT solutions value chain.”
Wireless Expertise has already signed its first contracts, helping to set to a m-payment project in Africa.
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