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Wired Magazine iPad app sold 24k downloads in first day

Stuart Dredge
Wired Magazine iPad app sold 24k downloads in first day

At $4.99 a pop, that's not bad business.

Wired Magazine's first iPad issue sold 24,000 copies in its first 24 hours on the App Store, according to a tweet by the magazine's John C Abell.

The app launched earlier this week, and is one of the most impressive e-mags yet for Apple's tablet, due to its inclusion of animation, video and audio content.

The issue costs $4.99, which means nearly $120,000 of revenues in total, and just under $84,000 for publisher Conde Nast once Apple's 30% cut is taken out.

That's a lot more impressive than the woeful 365 copies sold of fellow Conde Nast mag GQ's first iPad app in its first few weeks.

Wired is an interesting case study though: its readers are exactly the kind of gadgety types who are likely to own an iPad.

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Meanwhile, the magazine will be less concerned about pure profit and loss issues around its iPad activities than rivals might be: the Wired 'brand' requires it to be leading the charge onto devices like the iPad.

Tags: wired , conde nast