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Windows Phone 7 outsells Symbian in UK

Tim Green
Windows Phone 7 outsells Symbian in UK

2.5 per cent versus 2.4 per cent.

New data from Kantar Worldpanel ComTech will be met with a mixed response from Nokia.

One the one hand it seems its switch to WP7 at the high end is paying off. Indeed, its Lumia 800 phone took 87 per cent of all sales on the Microsoft OS in the UK.

But this is countered by the dramatic fall in Symbian which, let's not forget, is still the platform of choice for its lower end handsets.

Symbian's share was 12.4 per cent one year ago compared with 2.4 per cent now.

Elsewhere Kantar Worldpanel notes that WP7 has a 2.5 per cent share across Europe, and that Apple has increased its share of the British smartphone market from 22.7 per cent a year ago to 28.7 per cent in 2012.

However, Android remains the number one OS in the UK, at 48.5 per cent.

Apple has the most satisfied customers with a score of 8.8, with Samsung in second place at 8.0 and HTC in third with 7.6.

The research also found that people are using more features more often on their devices. For example, just under half of people in the past four weeks used GPS or maps compared to 33.9 per cent a year ago.

Similarly, 39.2 per cent are now downloading or streaming videos to their mobiles, from 10.6 per cent a year ago.

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Tags: symbian , Windows Phone 7 , wp7 , Market Data , Nokia , Kantar Worldpanel ComTech

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