Mobile casino provider creates multi-clubs programme with multiple differentiators.
WinAsUGo Mobile Casino was founded in early 2004 and is now a major player in the mobile gaming industry.
It was the first provider to combined 16 of the most popular casino games in one application, including Mobile Poker, Slots Pack, Blackjack, Roulette, Baccarat and Sports Betting.
Now, it's launched its first point-based loyalty programme with the emphasis on user experience alongside a clearly defined rewarding scheme.
WinAsUGo says it's the most generous programme in the market, with some of the highest accrual and redemption rates and a fast track for members to become 'Luxury' or 'Royal' members.
The programme has seven levels, each of which offers successively better point conversion and higher rewards. Customers start collecting WinPoints right from the first moment. The aim is to encourage the customer to aspire to redeem - which means more spending.
WinAsUGo says it has appraised rival schemes and found most of them to be one-size-fits-all. Its intention was to create an emotional attachment from customers that extends far beyond rewards, perks and comps across the long-term.
The mobile component takes advantage of time and place to create personalised offers that deliver more than free cash or initial bonus WinPoints.
The programme provides the customer with detailed and updated information on a daily basis that can be viewed directly from customer mobile handset, making sure the member will remember the offer, even if she/he doesn’t use it.
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