WIN Plc is enabling UK enterprises and brands to set up intranet and extranet style WAP sites.
It’s launched a fully managed WAP portal that lets users to view information about their community and interact with colleagues via news feeds, SMS, MMS and Video messages (live or pre-recorded).The aim is to promote two-way communication within organisations, between suppliers and customers or, say, between music artists and fans. By delivering a platform for participants to express their views, the portal can enhance customer relationships and brand loyalty.
“We believe this is a first-of-a-kind service – combining the power of intranet communications with the wide availability of mobile phones to provide improved staff and partner dialogue,” said Graham Rivers, CEO of WIN.
It’s already been deployed by a UK operator to communicate with retail stores. WIN plans to launch the service worldwide in the next 12 months.
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