Mozaic Music to supply full-track music, ringtones and music video to 2.2m customers.
WIN built and delivered the service and will manage it for the Middle Eastern operator, refreshing and adding content, updating the news and charts as well as aligning closely with Qtel’s marketing team in order to place and highlight the latest offers and promotions.
It will be integrated directly into the existing Qtel Mozaic portal.
Graham Rivers, CEO of WIN plc, said: “Mobile music is a key growth area and one that mobile operators around the world are looking to deliver. We’re thrilled to be working with Qtel in this exciting growth market and we’re confident that our tried and tested mobile music service will be a hit with Qtel customers.”
WIN provides similar mobile music services for companies including Orange and Sony Ericsson.
Advertisement
