British bookmaker eyeing expansion in mobile with rumoured takeover of publicly quoted target.
These are preliminary talks but they have been widely reported in the financial press.
Probability is one of the better known names in the UK gambling space, which has always been among the most advanced in the world because of the country's liberal regulatory climate.
It provides back-end technology for running mobile gambling services and runs its own consumer-facing brands such as Ladylucks.
The firms say that according to City rules, William Hill must announce a firm intention to make an offer by 5pm on October 17th.
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