Bango report highlights smartphone-led surge.
The analytics and payment company published similar research in February 2010, when 23 per cent of mobile website visits were connected through wi-fi.
So that's quite a rise. Bango believes that growing consumption of streamed media is driving users toward the speed and cost-effectiveness of wi-fi.
“Popular content – including music, movies, books and news – is becoming more digital by the day and increasingly consumed on mobile devices,” said Ray Anderson, CEO of Bango.
“Our latest data shows that, where available, Wi-Fi is quickly becoming the mainstream method of connection to the internet. For the successful monetization of mobile content, providers need to ensure they are providing a consistent payment experience for these users however they connect.”
Advertisement
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!