$100k earners and 24-34 year olds account for highest device adoption.
Researcher Nielsen says owning a smartphone is heavily linked to wealth and age groups, as those pocketing over $100,000 per year (like ME exec editor Tim Green) have the highest number of the device users.
It's all a bit obvious, really, that the rich and the young should be most enthusiastic about these shiny expensive devices.
But in the interest of reportage, here are more details.
In most cases those earning under $15,000 per year have the lowest smartphone adoption, with the exception of those aged 18-24, which has the lowest adoption among those earning $15-35k.
The same applies for the 65+ bracket, which has a 16 per cent adoption among under $15,000 earners and 15 per cent among $15-35k earners.
Meanwhile, 66 per cent of 24-34 year-olds own a smartphone, doubling the 55-64s and 65+ age group, which both have a 33 per cent and 22 per cent adoption rate among all subscribers respectively.