Deal will let UK IT distributor offer an app store option to its customers.
Westcoast has a product portfolio from desktop PCs and notebook products through to high end server solutions, network products, printers and related accessories.
Now, under the brand ‘Westcoast with Appitalism’, it will add an app store option and give consumers all the usual Appitalism benefits such as: buy once, download multiple times at no additional cost; send app gifts to friends; earn loyalty points; and have access to over 700,000 products.
Simon Buckingham, CEO of Appitalism and Mobile Streams, said: “It is testament to the quality of our service that we have been approached by such a well respected IT company to private label our service. We look forward to a long and rewarding relationship with Westcoast”.
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