Last night Nokia and DJ Deadmau5 turned London's Milbank tower into a throbbing rave. See the footage here.
Hundreds of people lined the south side of the Thames in central London last night to watch a stunning free music and light show tagged Lumia Live.
Nokia had hired trendy DJ/producer DeadMau5 to compose some dance tracks and a loopy animation sequence to be projected on the vase Milbank tower on the other side of the river.
The effect was pretty stunning, and no doubt helped to ramp up the cool factor around the Lumia handsets. Well, that's what Nokia will be hoping for.
The official footage is not live yet, but this video posted to YouTube looks pretty good to us.
Turn your speakers up!
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