Hundreds of episodes to be made available to subscribers, powered by Mobix.
Warner shows such as Two and a Half Men, The Big Bang Theory and Friends will be included in the subscription 'TV on Demand' service that was launched by 3 in November 2009.
The content deal with Mobix Interactive, now part of On Demand Group, is the WarnerTV branded service on an SVOD mobile platform in the UK. It uses Mobix's Adrenalin technology to deliver personalised functionality, including play, pause and resume of all programmes at anytime.
Neil Andrews, head of media sales and content services at 3 UK, said, “This platform gives us the ability to offer true on-demand TV, bringing one of the most popular types of internet service to our mobile customers.
"The TV On Demand service will allow our customers to watch their favourite programmes when and where they want to.”
Tony Kelly, CEO of On Demand Group, said, “Our experience shows that penetration and viewing rates are enhanced by subscription on demand services, and Adrenalin’s capability to deliver this new experience fits with the convergence strategies of our customers and consumers’ increasing desire for multi-screen access and on-demand viewing.”
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