Expansion on the agenda for UK-based mobile site specialist.
The capital injection, raised from existing and new shareholders, will be used to accelerate growth in the US and EMEA.
And leading the drive will be new CEO Simon Lavers, who has worked for IDG and Activ Australia, and has long experience as a corporate investor in the new media space.
“Wapple has an exceptional technology that delivers results far in advance of other mobile web solutions. This technical edge puts Wapple in a near unique position to become the standard mobile web platform.
"I’m looking forward to being a part of this exciting phase in Wapple’s expansion,” said Lavers.
Wapple is one of the market's longest established mobile web specialists.
Article continues belowAdvertisement
It offers a number of platforms – Canvas, Architect and Exhibit – that give brands, web agencies, marketing firms and developers the ability to deliver optimised mobile web content.
Wapple currently has more than 25,000 global licensed users of its software products.
The firm's founders Rich Holdsworth and Anne Thomas will stay in their current roles, while John Leftwich continues as company chairman.
Add a new comment
You need to be logged in to post comments. If you do not have an account then please register.
Comments
0 comments
There are no comments yet, be the first to add one!