Video specialist Vuclip has formed a partnership with mobile advertising firm mKhoj.
Under the terms of the agreement, India's mKhoj will provide ads on its compatriot’s mobile website and offer Vuclip’s search services and delivery platform to its publisher network.Amit Gupta, VP of business development at mKhoj, said: “Videos have always been some of the most popular mobile content...Vuclip is the most widely used mobile video search and delivery portal in the world and we look forward to assisting Vuclip in its efforts to monetise its mobile traffic.”
Ashwin Puri, VP of business development and marketing at Vuclip, added: We are confident that mKhoj will enable us to maximise our monetisation efforts around the globe. In addition, we look forward to working with its publisher clients to power their online video content in mobile.”
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