Volkswagen still motoring on its free iPhone games strategy

Fishlabs launches Volkswagen Touareg Challenge on the App Store.

Volkswagen has sponsored several free iPhone games in the last 18 months, with the latest based on its new Touareg car.

Volkswagen Touareg Challenge has been developed by partner Fishlabs, and lets players get a virtual test-drive of the two new models, the Touareg V6 TDI BlueMotion Technology and Touareg Hybrid.

The game has six on and off-road courses, which when completed unlock new paint  jobs and rims for the cars.

As in previous Volkswagen/Fishlabs games, the game's soundtrack is provided by bands from the Volkswagen Sound Foundation.

There are Facebook and Twitter score-boasting features, and a search feature to direct players to their nearest real-world Volkswagen dealer.
Fishlabs previously launched games to promote Volkswagen's new Polo and Scirocco R cars, while Volkswagen has also worked with Firemint on a branded version of its Real Racing.