UK operator teams with Sony Ericsson and trendy music acts to promote LBS app.
Vodafone has enlisted the help of Amy Studt, Zarif and Eliza Doolittle to push its Find & Go mapping service, which is embedded on Sony Ericsson's W715 handset.
The three acts have produced bespoke audio packages and customised maps for London, which can be downloaded by Vodafone customers free of charge.
The so-called The Inside Tracks campaign, created by Brando and Dare, will kick off on April 16th.
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