Strikes deal with India's OnMobile to extend service into Africa, Asia and central Europe.
Currently, millions of Vodafone customers in India use the OnMobile-powered ringback tone service, but the product is less well-established in other Voda territories.
Bobby Rao, internet services marketing director of Vodafone, said: “Vodafone was one of the first operators to introduce ring back tones and through this deal, we will now be able offer customers in Africa, the rest of Asia and central Europe an affordable way to personalise their phones.”
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