Vodafone's €150k mobile web start-up competition

Got an original idea for a mobile site, service or app?

Vodafone has launched Mobile Clicks 2010, a competition to identify and develop innovative mobile internet start-ups.

Now in its third year, Mobile Clicks 2010 will run across three European markets - Netherlands, Portugal and UK - and is open to any start-up with a great idea for a mobile site, service or app.

Entrants can compete for a slice of the €150,000 prize fund by submitting entries to www.vodafonemobileclicks.com. The closing date for entries is midnight, August 22nd, 2010.

Vodafone says each entry will be judged on five criteria: originality, creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and the quality of the management team.

The judging will take place over three rounds. Each competing market will draw up a shortlist of their five best local submissions, a winner will be selected from each shortlist and finally all local winners will be invited to represent their country in a live final at the PICNIC Festival in Holland on September 24th, 2010.