Ad specialist Out There Media has introduced advertising on Vodafone live! in Greece.
The firm has been made exclusively responsible for business development and sales to advertising agencies and clients, managing the whole process from the creation to the management of targeted campaigns.Local agencies and brands seem impressed. George Zalokostas, media director of Unilever Hellas, said: “Out There Media and Vodafone are leading the Greek advertising world to a new era."
Mobile advertising presents us with new targeted and effective ways to reach the right customer anytime and anywhere. Based on what I have seen tonight, we will undoubtedly be commissioning our first campaign with Out There Media and Vodafone very soon.”
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