Pan-European campaign gives artists chance to market their music via mobile and social network.
Music Studio launches on June 19th and will run for eight months in the UK, Germany and Spain.
It incorporates four key themes:
* Create
Users will be given the tools to remix the tracks of established musicians using the ‘Go Mix’ application, and record tracks and upload them onto their MySpace Profile.
* Discover
Bands can put themselves forward for a monthly ‘Ones to Watch’ competition. The chosen bands will be promoted via The Music Studio and also win a session in a recording studio
* Experience
Provides users with news and interviews from Vodafone-sponsored music festivals and events across Europe
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* Share:
Users can post links to events or pose questions in the forum.
Revenue is driven through Vodafone’s music related products and services. It will provide the perfect platform for Vodafone to communicate and engage with music consumers in a social networking environment.
The launch builds on last year’s Vodafone Music Reporter campaign which gave users the chance to travel to festivals across Europe and report back to the MySpace community.
