Aim is to make it easy for customers to set up Internet and MMS on their phones.
The partnership will target Vodafone MVNO partners such as Asda, Talk Mobile, BT Mobile, Truphone and Lebara.
WIN's platform will manage a short dialogue with the consumer which results in a profile being created and a SIM card being posted directly to them.
There's also an automated service delivering OTA picture messaging and Internet settings direct to handsets which is also triggered by text.
Vodafone’s systems detect the type and model of handset being used, and WIN’s service then allows the right settings to be delivered and installed.
Tim Stone, Vodafone’s director of wholesale and new business development, said: “Unless you get these settings right, new customers tend to just use voice and text and that affects their perceived value of the virtual operator service – this in turn makes them much more likely to churn to another carrier,” explains Stone.
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“Our partnership with WIN and the short-code settings service ensures that customers get online straightaway and access the things they like, such as their Facebook and Twitter accounts, direct from their mobile.
WIN already provides similar services to Vodafone, so the extension to MCVOs is a logical one.
