Blockbuster and Fitness First among the brands onboard to secure bid for mobile customer retention.
Mobile marketing and advertising firm Velti has found itself as the chosen one for Vodafone UK's new customer 'Freebee Rewardz' program, which is available to all six million PAYG users on the mobile network.
Srini Gopalan, consumer director for Vodafone UK, said: "Vodafone Freebee Rewardz is yet another reason why customers are choosing Vodafone on pay as you go.
"It’s a unique scheme as we’re giving our customers something more than just discounts and customers can take part with whatever pay as you go phone they have."
For each time PAYG customers top-up their balances, they will be sent a text with a voucher code. To redeem the voucher, customers need to go online to 'grab' an instant reward or bank them and ‘grow’ points, thus saving up for something bigger.
Vodafone UK and Velti have signed up brands including Thorntons, Blockbuster and Fitness First to supply prizes.
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Menelaos Scouloudis, chief commercial officer at Velti, said: "Customer retention and ARPU stimulation is vital for operators especially in the pre-paid market where competition is increasingly fierce.
"By understanding who the customers are and the nature of their relationship with Vodafone UK, the operator is able to provide a more personalised and therefore rewarding experience."
Vodafone has also enlisted the help of social media including Facebook so users can share the campaign with friends and family.
Mobile customer rewards have seen popularity with consumers from the likes of O2 More's opt-in ad platform and Orange Wednesdays, which offers users two-for-one deals.
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