South African operator has begun airing SoLikeLife, a soap opera produced specifically for mobile.It’s available free to Vodacom’s 1.7 million Vodafone live! customers, who are able to download a one to two minute mobisode each day.
The first series consists of 40 instalments. SoLikeLife was produced by Ochre Moving Pictures and sponsored by Nokia.
The show tells the story of two “20-something” South Africans who meet, fall in love and are drawn into a relationship. It is presented from the perspective of the two main characters, offering viewers a fly-on-the-wall, voyeuristic perspective of a relationship unfolding in a digital age.
SoLikeLife runs for two months, with a new episode daily from Monday to Friday, and each prior episode would remain available for viewing.