Rhythm NewMedia is to deliver free ad-funded videos to Vodafone Spain.
The service will be used by 10 leading Spanish brands in a four month “Vodafone Spain Mobile Marketing Discovery’ programme. It will give Vodafone four million 3G subscribers the chance to download for free ad-supported breaking news, weather, horoscopes, sports highlights and celebrity news.“We see this service growing rapidly as subscribers watch and demand more and more video on their mobiles. We’re excited to work with Rhythm to provide short video clips to our customers, completely free of charge,” said Inaki Cabrera Head of Mobile Marketing Business Unit at Vodafone Spain.
Rhythm has already run a similar campaign with 3UK.
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