Vodafone Czech Republic to serve ads using technology from Amobee.
The ads will be displayed on the Vodafone live! portal, inside downloable games and as part of messaging services.One initiative will see Vodafone CZ use Amobee's Media System to launch a messaging service to students allowing them to send free SMS messages throughout the entire school year in exchange for receiving ads.
Vodafone CZ has not confirmed what advertisers are participating in the offering.
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Updated: 27th May 2012
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