Virgin Media is to use 4th Screen Advertising's Mpression platform to deliver its mobile campaigns.
4th Screen will manage and deliver a variety of mobile ad impressions for UK cable TV, broadband and mobile company Virgin Media.These will include targeted banner advertising, mobile micro sites, tenancy links, homepage takeovers, advertorials, time-specific promotions along with pre & post-roll video advertising.
4th Screen says it will work in close collaboration with Virgin Media's ad-sales house, ids, to ensure cross-platform campaigns are planned effectively.
The company recently released details of a survey its conducted into usage of ads its service on the O2 UK content portal.
Malcolm Wall, CEO of content at Virgin Media, said: “This partnership allows us to combine our brand appeal with 4th Screen’s expertise and reach to present a compelling mobile advertising proposition as part of a cross-platform offering that builds on the success of campaigns for the likes of Seat ibiza, Night at the Museum and Pirates of the Caribbean."
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