IMImobile-powered dual download offering will be up and running in time for V Festival
Virgin Media will launch a music download store for mobile and PC at this weekend's V Festival.
The store, which is powered by IMImobile's DaVinci platform, will offer a la carte downloads, monthly bundles and a ringtone catalogue.
V Festival attendees will be given a free one month trial to the service if they text a currently top secret number.
As part of the trial, subscribers will receive five free tracks of their choice and have the option to continue the service for £4 per month.
Existing Virgin Media mobile customers will be able to sign up for £3 for five tracks a month.
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Anu Shah of IMImobile Europe said: “Virgin Media was looking for a partner to help drive innovation through music and create a long term music offering for the future... Our managed service model frees up operators to focus on the customer experience, leaving us to focus on rapid deployment and technical innovation.”
