Zappar and Sony Music team on the campaign to light up your phone like nobody else.
AR specialist Zappar already gave the British boyband a digital overhaul for a Fabulous magazine cover, and now continues its work with the One Direction Picture Book.
Fans can access the exclusive AR content via the One Direction Zappar Powered Picture Book app by pointing their mobiles at pages to access song playback, videos and more.
Caspar Thykier, MD of Zappar, said: "At Zappar we’re all about creating AR-enabled products and entertainment experiences. We’ve worked with some fantastic brands in the last 18 months but there are few as big as One Direction right now.
"This app shows what’s achievable with AR in publishing to deliver bite-sized entertainment that hopefully will bring a smile to the faces of the 1D faithful."
Check out the video below.