Zappar selected to provide digital features to new Mind Candy products.
Augmented reality specialist Zappar is currently working on a Comic Relief campaign for Red Nose Day 2013, while Mind Candy has now enlisted the firm to bring its Moshi Monsters Light Buddies key rings to life.
There are 12 Light Buddies available, and the Zappar Android/iOS app will allow parents to pacify children as the key rings are animated on device screens.
More than 70m users currently connect to the Moshi Monsters virtual world, which allows players to adopt and interact with the creatures. Light Buddies will retail in shops including Toys R' Us and The Entertainer for 99p.
Caspar Thykier, MD of Zappar, said: "We’re thrilled to be working with both Milkshake and Mind Candy. The Light Buddies are another fun way to bring a bit of Zappar magic to one of the world’s most loved brands through a new product."
Check out the video below.